Brazilian GQ’s Leo Nishihata tried out the Communicate Charisma self-assessment test, and reports back on the importance of charisma to leaders, managers and anyone else who wants to make a bigger impact. Read the original article on the GQ website (in Portuguese), or download a PDF extract of the article: – Original version (Portuguese) : [ more » ]
Many months after her death in April 2013, former British Prime Minister Baroness Margaret Thatcher remains — just as she was in life — an abrasive, divisive, but still compelling figure who continues to occupy our public consciousness aided by a continuing flood of films, books, plays and TV documentaries. What was the source of [ more » ]
“To the victor the spoils” – but not always the power to charm. As they handed out the gold medals at the London 2012 Olympics, it’s easy to see that magnetism and charisma don’t always belong naturally to those who become the world’s fastest, strongest, or highest. And in four years’ time, those athletes who [ more » ]
Keeping a car in your living room might sound like a weird aesthetic judgement — even if the vehicle is worth US$1.3 million and judged by many to be a work of art and the most desirable of all super-cars for the super-rich. But if you lived in Brazil, a country with one of the [ more » ]
Ever wondered if there is a colour associated with success in business? Could use of colour really influence the fortunes of companies, and might it be true that companies of similar size, industry sector or even geography tend to use the same colours in their corporate identity and branding? The answer is yes, yes, and [ more » ]
We think of persuasion as a very modern attribute from the world of advertising, consumption, polling, shareholder communications, PR, marketing, lobbying, politics. Wrong: it’s a science that’s as old as the hills — or rather, dates back to Classical antinquity. Whenever and wherever people have exercised power, they’ve used persuasion. I want to delve back [ more » ]