Has President Donald Trump’s own distinctive delivery style rendered the formal prepared speech forever obsolete? For millennia, the business of public persuasion by princes, politicians and those in power, has depended on a deliberate construct based on the rules of oratory and rhetoric. Building up a chain of logical argument by means of tested ideas [ more » ]
So the white working class bet the farm on Donald Trump, in the process bringing out the *farm-boy deep inside every American male. In the week since the 2016 US presidential election, much of the focus has been on the tangible policies the president-elect may or may not have promised voters. But Trump’s extraordinary skill [ more » ]
Every speechwriter and every public speaker knows you should finish your talk with an inspiring call to action. That’s how leaders trigger real change. Sometimes it works – and sometimes it doesn’t. But the first rule is: always keep it short. So “Yes, we can” worked. So did “I have a dream,” and “We choose [ more » ]
Just as every hue in the rainbow can be traced back to a mix of primary colours, can human behaviours and the ways we communicate them, be boiled down to a recognisable pattern? Alas, humans don’t conform to colour theory. In fact, if there’s one truly consistent thing about human behaviour, it’s that people behave [ more » ]
We constantly get asked what is the scientific basis or proven methodology that underlies the Communicate Charisma system. I wish there was a one-liner to answer this, but there isn’t. So if you really need to know, please be patient. Just as the “hive” model pictured above took time to build, so our explanation has [ more » ]
What are the hidden forces driving us to make life choices, and what are the mechanisms we then use to justify these choices in the eyes of others? In his famous essay ‘Psychological Theory of Types,’ the Swiss pioneer CG Jung describes the differing reactions of five men who encounter a brook or stream that [ more » ]