Communicate Charisma

Great Communicator Charisma Profile

Richard Branson
Chairman, Virgin


2D Charisma Projection Profile

The Communicate Charisma Projection Plot reveals the communicator's natural style, and shows exactly where there is potential to develop a more holistic approach. This plot also gives clues to their adaptability and range.

From this profile we identify Richard Branson as having the "Campaigner " projection style, being someone who is a cheerleader and team player, able to galvanise groups and shift perceptions by tirelessly pitching ideas or solutions.

From the placement on the Persuasion-Empathy axis, we see a "Advisor", who has a natural balance between an ego-based perspective and wider group needs, focussing on the getting best outcome for all concerned. The Large-Small Groups type here is "Performer", suggesting that Richard Branson demonstrates a showmanship that thrives under the spotlight, especially when broadcasting inspiring ideas to a big crowd.


7D Charisma Essence Profile

The circular graphic shows the full spectrum of personal strengths Richard Branson possesses in each of the Seven Dimensions of Charisma. The plot shows all the elements that go to making up their public persona, and where they are more likely to face challenges. Careful analysis of an Essence Plot, allows us to identify areas for growth, hidden strengths, potential for greater flexibility, and new zones where you can have an effect by bringing more of your real self into the public conversation.

IdAttributeLevelRangeType
ASelf-AssuranceL4AverageAssertive
BBeliefsL3BroadConvinced
CCollaborationL3AverageTeam Player
DDriveL4BroadEnergetic
EEmpathyL4AverageSympathetic
V1ValuesL3BroadCoherent
V2VisionL3BroadPerceptive


This word cloud show the words selected by users to describe Richard Branson. The more often a word was selected, the lager it appears in the cloud, showing where there is most agreement on the characteristics of this great communicator.


(This profile was compiled from assessments of Richard Branson submitted by users of this website)


Communicate Charisma Report

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