Donald Trump really should take our charisma test. The results will tell the US presidential contender what his real chances are of streaking past the gridlock of mainstream politics to make it all the way to the White House. To succeed, he’ll need to harness his extraordinary personal power to influence and transform mass opinion [ more » ]
Every four years, the FIFA World Cup transforms a handful of sportsmen into household names, globally recognizable even to those of us who don’t follow football. Less for the goals they score, more for their style off the field during the tournament. With up to a billion people following the month-long tournament on TV, the [ more » ]
Can words or gestures really deliver us power and influence? And if so, what’s the unseen mechanism enabling us to direct or prevent the actions taken by others? The lives of leaders, politicians, trial lawyers and advertising mavens offer up daily confirmation such a mechanism exists. Yet the rest of us find it harder to [ more » ]
Rev. Dr. Martin Luther King (MLK) is arguably the 20th century’s most charismatic individual. We have been analysing and writing about Dr King’s power of influence. Here’s a summary of what we’ve found. Or to read more you can simply click on this link. King’s “I have a dream” speech delivered in August 1963 changed [ more » ]
Could you say something in a way that will be remembered in 50 years’ time? More than just remembered, let’s say you’ll have bridges, airports, schools, even a national holiday named after you; that your words will have become part of a national curriculum learned by every child. What you have yet to say [ more » ]