Keeping a car in your living room might sound like a weird aesthetic judgement — even if the vehicle is worth US$1.3 million and judged by many to be a work of art and the most desirable of all super-cars for the super-rich. But if you lived in Brazil, a country with one of the [ more » ]
Could the right colour help your brand to project Charisma ?
Ever wondered if there is a colour associated with success in business? Could use of colour really influence the fortunes of companies, and might it be true that companies of similar size, industry sector or even geography tend to use the same colours in their corporate identity and branding? The answer is yes, yes, and [ more » ]
Rhetoric: the ‘Once and Future MBA’ of the Power Persuaders.
We think of persuasion as a very modern attribute from the world of advertising, consumption, polling, shareholder communications, PR, marketing, lobbying, politics. Wrong: it’s a science that’s as old as the hills — or rather, dates back to Classical antinquity. Whenever and wherever people have exercised power, they’ve used persuasion. I want to delve back [ more » ]
Corporate Storytelling: the Wave or Particle Theory?
In school, teachers ask us to imagine that electricity is both a wave passing through material such as a copper wire, and the agitation of static copper particles within the wire. When it comes to understanding the function of storytelling inside organisations, the same teaching could be helpful. No story works without a narrative, or [ more » ]
How Long is Long Enough? Reflections On The King’s Speech-makers.
Every long-distance driver with children in the back-seat dreads the cry: “are we nearly there yet?” And at conferences you frequently hear it on adult lips too, alarmed by the prospect of another gigabyte’s worth of PowerPoint slides. Conversely, you don’t need the eerie, crackling radio silence that marks the opening scene of the 2011 [ more » ]
Stewardship: Brand Equity for Tomorrow’s World.
It’s a curious fact that Swiss watch manufacturers have grown rich by suggesting it’s better to inherit their products than trying to purchase them. “Don’t buy a watch for your son; he’s going to inherit yours,” whispers one classy display ad. “You’ll never actually own one; you’re just passing it on,” simpers the caption below [ more » ]