Ever wondered if there is a colour associated with success in business? Could use of colour really influence the fortunes of companies, and might it be true that companies of similar size, industry sector or even geography tend to use the same colours in their corporate identity and branding? The answer is yes, yes, and [ more » ]
Stewardship: Brand Equity for Tomorrow’s World.
It’s a curious fact that Swiss watch manufacturers have grown rich by suggesting it’s better to inherit their products than trying to purchase them. “Don’t buy a watch for your son; he’s going to inherit yours,” whispers one classy display ad. “You’ll never actually own one; you’re just passing it on,” simpers the caption below [ more » ]