Fighting Fire with Fire: Can true charisma extinguish false populism?
So the Donald Trump era has ended. Not with a bang or a whimper, but an angry snarl and a graceless "concession-without conceding" tweet. And if the President’s chief [ more » ]
Have YOU got Charisma? That’s the question posed by Brazilian journalist Joyce Moysés in this cover article for readers of the Tribuna newspaper weekend supplement in the coastal city of Santos.
The Tribuna de Santos article (in Portuguese) makes a broad assessment of the role of Charisma in public life — and kicks off with commentsa from the founders of Communicate Charisma.
Tribuna de Santos Weekend Supplement Leads with Charisma
Brazilians from Santos should know charisma when they see it: two global soccer legends made their names playing for the local football club. First was Pelé, who played a starring role in Brazil’s 1958, 1962 and 1970 World Cups. And now it’s Neymar, the talented striker playing for Barcelona who has high hopes of lifting the Jules Rimet trophy at the 2014 World Cup being played on home turf.
Santos has Charisma: both Neymar (pictured) and Pelé started here.
You can view the full article by clicking on the image below (written in Portuguese, PDF reader required).
click to read full article (PDF)
On April 24th, Communicate Charisma offers workshops for training in its unique methodology in Santos and São Paulo.