We constantly get asked what is the scientific basis or proven methodology that underlies the Communicate Charisma system. I wish there was a one-liner to answer this, but there isn’t. So if you really need to know, please be patient. Just as the “hive” model pictured above took time to build, so our explanation has [ more » ]
Charisma – or just a Comb-over?
Donald Trump really should take our charisma test. The results will tell the US presidential contender what his real chances are of streaking past the gridlock of mainstream politics to make it all the way to the White House. To succeed, he’ll need to harness his extraordinary personal power to influence and transform mass opinion [ more » ]
Map, Measure and Manage your ‘Wow Factor.’
When we meet a person with true “wow factor,” we instinctively feel the effect. But standing outside, it’s much, much harder to explain why we’re so affected. Charisma – the ability of certain people to lower barriers of disbelief in others and to increase willingness to follow and admire them – has been defined again [ more » ]