Every speechwriter and every public speaker knows you should finish your talk with an inspiring call to action. That’s how leaders trigger real change. Sometimes it works – and sometimes it doesn’t. But the first rule is: always keep it short. So “Yes, we can” worked. So did “I have a dream,” and “We choose [ more » ]
Primary Colours
Just as every hue in the rainbow can be traced back to a mix of primary colours, can human behaviours and the ways we communicate them, be boiled down to a recognisable pattern? Alas, humans don’t conform to colour theory. In fact, if there’s one truly consistent thing about human behaviour, it’s that people behave [ more » ]
“So how does Communicate Charisma Work?”
We constantly get asked what is the scientific basis or proven methodology that underlies the Communicate Charisma system. I wish there was a one-liner to answer this, but there isn’t. So if you really need to know, please be patient. Just as the “hive” model pictured above took time to build, so our explanation has [ more » ]
Communicating through the Avatar
The breadth and range of human nature is such that no person can hope to successfully influence everyone to whom he or she reaches out. For some, the effect may be too forceful or dogmatic; for others too timid, aloof or lacking in charm. Nevertheless we all have strategies – built up unconsciously over decades [ more » ]