Collective Charisma: The Brands We Love

Collective Charisma: The Brands We Love

Sure, you have charisma. But does your wristwatch have it too? Charisma is that special engaging quality we recognize in some individuals. But maybe there’s  such a thing as collective charisma applicable to groups, to organizations – or even to the products they make. Once upon a time the quality known as charisma clung every   [ more » ]

Another Word for Power and Influence.

Another Word for Power and Influence.

Can words or gestures really deliver us power and influence? And if so, what’s the unseen mechanism enabling us to direct or prevent the actions taken by others? The lives of leaders, politicians, trial lawyers and advertising mavens offer up daily confirmation such a mechanism exists. Yet the rest of us find it harder to   [ more » ]