Like me, you may not much care for advertising, yet we acknowledge it works. So when an ad has the candour to explain exactly how it’s setting out to influence me, it gets my attention. The teaser in the headline of BMW’s new ad for its Mini Clubman is a prime example: “Why do we [ more » ]
Another Word for Power and Influence.
Can words or gestures really deliver us power and influence? And if so, what’s the unseen mechanism enabling us to direct or prevent the actions taken by others? The lives of leaders, politicians, trial lawyers and advertising mavens offer up daily confirmation such a mechanism exists. Yet the rest of us find it harder to [ more » ]