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    Posts Tagged: Paul Crutzen

    Stewardship: Brand Equity for Tomorrow’s World.

    Stewardship: Brand Equity for Tomorrow’s World.

    • June 14, 2011
    • Branding / Storytelling
    • Leave a comment
    • RichardH

    It’s a curious fact that Swiss watch manufacturers have grown rich by suggesting it’s better to inherit their products than trying to purchase them. “Don’t buy a watch for your son; he’s going to inherit yours,” whispers one classy display ad. “You’ll never actually own one; you’re just passing it on,” simpers the caption below   [ more » ]

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